This story actually hit our radar due to the mention of Jessica Alba avoiding felony vandalism charges for putting up the White Mike posters…

The following is from the WHITE MIKE website: “You may seen have the WHITE MIKE posters around the city of Los Angeles–Malibu, PCH, Downtown L.A., Bel-Air, Hollywood, Melrose–but the real story behind the WHITE MIKE image is meant to shed light on the dwindling state of the Great White Shark population. While the WHITE MIKE posters may be splattered all over the streets of L.A., the sad state of the “White Mike” is a global matter that needs to be addressed.

The sad reality is this: The global great white population has shrunk 70 percent in the past 50 years. (ABC News)

Great White Sharks are needed to balance the eco-system. Take them out of this equation and the loss of this apex predator is chaos that will ripple not only in our oceans but elsewhere in our global community.